So, you have decided to conduct an online health seminar and are confident that the information you will impart to the attendees will have a positive impact on their health. But how do you promote it online?
That’s what we will discuss in this blog post. Here are the key ingredients for a successful promotional strategy for your health seminar.
- Create a landing page
Before you start rolling out your promotional content, create a landing page. This is where you can convert your audience into potential leads or attendees for the seminar. An optimized landing page should include:
- The topic of the seminar: what are the health concerns that will be discussed in the seminar
- The benefits of attending the seminar: what your audience will learn or gain from it
- Date and time of the seminar
- Any guest speakers/ health experts that will be attending
- A call to action: the button that leads people to the page or form where they can register for the seminar
Add an engaging short video or clip on your landing page that summarizes these things, so that you can convey the most important information to your audience quickly.
After someone registers for the event, send them a thank you email that also contains the date, time, and link to join the webinar.
We also recommend adding an “add to calendar” link in the emails. This way they will be notified to join your webinar when it goes live.
Make sure to send weekly email reminders to the people who registered, with the frequency increasing closer to the date of the seminar.
- Inform and remind your followers
Start your social media promotions by targeting the people who already know you and support your work: the followers of your social media accounts.
Your first posts and stories should make your audience aware of the webinar’s topic, date, and time. For this purpose, you can use any of the professionally designed, easily customizable health poster templates available on PosterMyWall to create engaging social media graphics in no time.
After the first round of informative posts and stories is complete, post reminders about the seminar periodically. For instance, you can include the countdown sticker in your Instagram stories, which can create a sense of excitement and urgency around your seminar. When someone clicks on this sticker, it gives them the “remind me” option, which will notify them once the seminar goes live.
To reach new people join and post about your seminar in Facebook groups related to health and wellness. This is one of the most pocket-friendly ways of getting the word around about your seminar to your target audience, as there is usually little to no fee related to posts in Facebook groups. It is also a great opportunity to answer peoples’ questions about your seminar.
- Leverage the following of guest speakers and influencers
If any guest speakers will appear at your seminar, ask them to post details about it on their socials. This is a great alternative to paid promotions, as you can tap into your target audience and add to the credibility of your seminar with zero additional cost.
You can also grow awareness about your seminar among more people by partnering with health experts and influencers. If your seminar is about exercise, for example, you can ask a fitness YouTuber to endorse your seminar on their YouTube channel or Instagram account.
To facilitate your partners and guests in promoting your seminar, and to maintain a consistent voice across different platforms, you should create and provide them with a graphic (e.g., poster/image) and other important marketing material such as the registration link.
- Run ads on social media
With ads on social media, you would not have to worry about navigating social media algorithms to increase the reach of your campaign, as you will be paying for your audience’s undivided attention.
Start by defining the target audience for your campaign. Who are the people most likely to be interested in your seminar, what is their pressing need that you will address, and where can they be found online?
Once you have a clear idea about the demographic and their social media consumption patterns, you can choose the social media platforms for your ad campaign. For example, if you specifically want people of the 50-60 age bracket to know about your seminar, place your ads on Facebook, LinkedIn, and YouTube.
For ads that successfully catch your audience’s attention and prompt them to register for the seminar, we recommend adding small clips or videos in your ads. Videos are easier to consume, and they convey your message much more efficiently than chunks of text.
The last step before the campaign is launched is to decide the timing and duration of your ad campaign according to your budget. Set a start and end date for your campaign accordingly- we suggest starting it at least two weeks before your seminar.
After your campaign is launched, keep a daily track of your campaign analytics and adjust your campaign according to the audience’s response to it. If one type of ad is doing particularly well, you may want to increase its duration and reduce the duration of another.
To ensure that your health seminar gets the great audience turnout that you envision, you must execute an effective online promotional campaign. That entails leveraging optimized landing pages, social media, influencers, and paid ads so that you can reach a bigger audience and build excitement around your seminar.