Due to its 2.5 million active monthly users, the social media giant has gained fame and become super popular amongst the masses. As a result, using Facebook to promote your company’s website will be a successful marketing technique. Including Facebook Widget on your website is critical.
If by now, you are wondering why you should embed Facebook widget on your website and the best method to do so, then you are in the correct spot.
This blog will give you all your answers and we are confident that by the end of this post, you will be pumped to leverage this strategy too.
The feed formed by aggregating content from Facebook is referred to as a Facebook widget.
The feed resembles gallery of Facebook content and is updated in real-time, providing visitors with the most recent content from users. Using Facebook widgets for brand promotion is a smart and effective strategy that will propel your company to new heights.
You can easily complete the process by leveraging a smart and responsive social media aggregation tool. Now, there are a large number of social media aggregators present online and you need to make the correct choice to reap maximum benefits.
If you are alien to this, then in the next section, we will take you through a few important features that you need to look forward to.
It is crucial that your Facebook widget tool allows you to personalize and customize your Facebook widget before making it live. The tool must have an ample number of options right from color choices, and font options to a variety of themes and templates to choose from.
Customizing the Facebook widget is a major step as it helps in escalating the overall impression of the widget and helps in engages your website audience more.
Next up, it is important to ensure that the tool offers a profanity filter to monitor the quality of content. Social media users may sometimes go overboard with their comments and leave nasty and unpleasant comments to troll a brand.
A content moderation panel and profanity filter can be a savior in such cases as it enables users to eliminate any unwanted or inappropriate content.
After you embed a Facebook widget on your website, you need to keep its performance in check too! Your social media aggregator should offer you necessary insights like total engagement rate, likes, and overall impressions to keep you well informed about how your visitors are responding to the Facebook widget.
Lastly, your tool must have a dedicated team that looks after the queries of the users. If at all you come across an issue while using the tool and require assistance, your social media aggregator must be prompt with their service and respond immediately to help you out.
Be it a personal or professional relationship, it is always based on trust. You will not put your money into something you don’t believe in. Facebook Feeds can assist you in this regard.
As previously said, social proof can be quite powerful, and the Facebook Feed is a social proof-rich feed. Existing happy and pleased customers act as proof of consumers who are happy and satisfied. When a brand has a large number of satisfied customers, it is easy to trust it. It’s all about trust and contentment, after all.
A company’s website is its first and most important marketing touch point. It has the power to make or destroy any deal; it is critical to make it appealing and worth investigating. If this does not happen, people will quickly turn to your competition.
Facebook feeds are diverse, vibrant, and colorful. By embedding it on your website, you will be able to make it more lively and appealing to all visitors.
Budget is always a worry, but incorporating User Generated Content saves a lot of money because the content was contributed by users. You will only be charged for the tool that will assist you in gathering and displaying the content.
When it comes to those tools, they are both inexpensive and efficient. Moreover, it is a humanized approach to marketing and does not include any extra resources.
The benefits of integrating Facebook Feed into your website have already been mentioned as being quite beneficial to a company. Not all marketing strategies provide you with as many benefits, and failing to use them can be a huge marketing error. We highly recommend you should go ahead and embed Facebook widget on your website right away!