Tips For Preventing Your Email From Going To Spam Folder

Spam protection – this is what every email marketer fears. Ending up in the spam folder means that your campaign will no longer reach the right audience and your sales will drop. Also, if you find yourself in the spam folder – it’s probably because you didn’t do something right.

Fortunately, there are a few ways to keep you out of your spam folder and keep your business active.

Configure email identity

You can set up different email authentication methods to help the email server know if a user has permission to send an email address from a particular domain. You can do this by setting up a mail forwarding protocol (SPF), Identified Mail Key Information (DKIM), and domain-based email validation, reporting, and verification (DMRC).

Always check if your domain name is blacklisted

If users mark you as spam many times, your domain will be blacklisted. This means that all your communications can end up in these junk folders.

That’s why you should always check some blacklists online to make sure your domain is free. For instance, email from never goes into spam because it has an authentic domain name.

Keep the email clean

Start using Email Checker if you haven’t already. This tool will help you during your registration process and when you decide to clean your list.

During the registration process, the tool can detect incorrect emails, typos or temporary addresses. An email checker can also be used to clean lists, as all lists become outdated at some point.

You should clean your list regularly, like every 15 minutes. However, if you notice that your bounce rate is increasing or something suspicious is happening, do an email check just in case.

Avoid spam

There are many terms that are considered spam triggers, but there are online tools that can help you identify them in your campaign.

In general, you should avoid all caps, empty words, $$$, and other similar words or phrases that can be considered spam. You can’t use them in the subject line, because they can be filtered as spam and put you in the junk folder.

Removing names should be easy

Every email you send should have a link where your audience can unsubscribe. The form should be as easy as clicking the “Unsubscribe” or “Confirm” button.

Users can simply unsubscribe rather than report an email as spam, but if you don’t give them that option, you will be marked as spam, your sender name will be penalized, and eventually -register your domain name.

Ask subscribers to whitelist your email address

Google, Microsoft and Yahoo! Everyone works hard to make sure their email program’s spam filters don’t get emails from people in your contacts. These companies (well) think that if the email is from someone in your contact, it’s not spam.

To ensure that your emails get the best possible treatment, please allow your subscribers to whitelist your emails by adding your “From” address to their contact lists or safe recipients. We recommend including instructions and screenshots on how to do this, because you should not assume that all subscribers have the technical ability to enter white emails.

To ensure that all your emails get this treatment, please include subscription instructions in the first welcome email sent when someone joins your email list.

Always get permission to send email

Nothing will mark your email as spam faster than sending it without permission. Think about what you do when you receive an email from an unknown sender. Assuming this email passes your email service’s spam filter, there is no need to open it as spam.

Sending unsolicited customer emails is not a recipe for long-term business success. If you want to get subscribers to buy from you, you want them to engage and like. Neither are random email recipients; they are disinterested at best and are likely to resent receiving emails from strangers. Always get permission before sending an email; this is the best practice in the economic system.

Summing Up 

Keeping your email in the junk folder can seem frustrating. You need to set up different analysis methods and metrics. But if you’re using an email checker to regularly clean your list, avoid spam, and make it easy for your audience to subscribe – you should be in the clear.


Kate Johnson is a content writer, who has worked for various websites. She is also a college graduate who has a B.A in Journalism.

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