Have you missed a large section of the target audience in your previous event? This is possible when you are not using live streaming for engaging viewers.
It does not matter if you want to conduct a live stream in Singapore or someplace else. Audience engagement is the key factor to making a live stream successful and results in increased ROI; so you need to focus on it.
There are a variety of ways to increase the interest of viewers and live streaming event production can be made more fun. These approaches include live chats, polls, high-quality videos, and more.
In other words, it does not matter whether the live stream is centered on a product launch or any other event. Offering compelling material and putting successful strategies into place is vital to expanding streaming engagement.
So, read our guide to explore 7 important tips for increasing audience engagement while conducting live streaming events.
Below we have listed a few important tips for successful event production in your location. Have a look!
Create a powerful introduction to your live stream event. It needs to be enticing enough to hold and grab your viewers’ attention. Below are a few tricks to make an intro impactful.
- Start an event by asking viewers to imagine. For example, add “what if,” “just imagine,” or “for instance” in your introduction.
- Tell an anecdote
- Add static and present them visually
- Use relevant quote
- One more option is to add a short story in your introduction part.
Well, these are some small elements that help your audience in paying attention to a live stream event. Once you have gained their belief and attention, then jump to the next step.
Provide a theory to the audience that what they will learn from a live stream. Also, promise your audience that the vent will be beneficial for them.
Well, live polling is a great way to increase the engagement of viewers. You can directly open polling in a live stream event for the audience. Or there is one more option for the live chat feature; when you embed the live chat on your website.
You can add polling in different ways like:
- Opening your event with a poll
- Closing an event with live polling
- Add a poll graphic to a scene
Well, a live poll is the best way to gather reviews on events, feedback from viewers, and also for getting answers to your questions. But, remember don’t exceed the numbers of polling in a single live stream session. Many polls might disturb the audiences or viewers.
To encourage interactivity in live streaming events Q&A sessions are the best of all. Furthermore, it increases audience excitement and allows them to connect with others. It helps to keep a session focused so that participants don’t tune out. Usually, when there is an irrelevant topic, the audience feels bored/disinterested in an event.
We suggest you opt for a group Q&A session so that others don’t feel left out. Also, ask speakers to try to answer as many queries as they can. However, if a participant asks an interesting question that requires deep knowledge, consider adding it to the list of the next live stream session topic.
In a live streaming event, visuals play an important role to generate engagement. Usually, audiences feel disinterested in written content or lectures, so add images, and videos, and use a webcam in between an event.
Always add relevant videos or images because it might affect your company’s image. It’s better to not provide information, rather than false information. Also, use clear fonts, bold colors, and appropriate size. Furthermore, avoid using more text in an image or video.
When you are using a PowerPoint presentation, make sure every slide consists of an appealing display. Most importantly don’t use pixelate images, and present a high-quality image.
If you want to approach the target audience in your live stream, start promoting the event beforehand. You need to build hype for your event, so the audience will be curious and excited.
Let people understand what is the base and topics that will be covered in live sessions. And when you advertise specific event topics, then stick to them. Don’t add irrelevant stuff to it.
We would suggest you not disclose all the topics of an event, but rather promote the main concern. Present a summary to your audience, so that they will get a rough idea. Make things clear initially and your event will have no dissatisfied audiences.
Try to schedule activities for viewers during a live streaming session. It is one of the most important things for audience engagement. In between lectures or presentations conduct a short activity session for about 15 to 20 minutes.
Focus on constant viewer engagement and connect with them consistently. For more interest, you can provide a shout-out to a person who asked a question or wrote an insightful comment. It would automatically increase engagement if you treat your live stream like a conversation. Don’t consider your viewers as a passive audience, rather than treat them more like active participants.
Well, before the event date, send personalized emails to your participants. It is a great trick to impress and pamper them.
Also, put your viewers in the right mindset and send them materials that they should review before a live stream event. That could be a summary of live streaming, a worksheet, activities in an event, a bio of speakers, and more. This will also help your audience to prepare their queries and read more about the topic of webinars/streaming. If they will get time to prepare the questionnaire, it will lead to amazing discussions in the Q&A segment.
Engaging your audience might seem like a challenging task at first. But once you are aware of the techniques, it can boost participation. A good interaction session is key to the success of a live stream session.
We hope you have got enough knowledge from our guide. So, try the above-listed tips for your next stream and see the results. We would recommend you to opt for a good event management company. Also, check their reputation, prices, or services offered and then compare it with other shortlisted names.