Business

Does Instagram Work For You?

Instagram may work better for some companies than others. It has more than 800 million monthly users and continues to grow. And as a part of Facebook, you know there is a huge pressure to succeed. But does Instagram work for your business?

Instagram is a highly visible social marketing platform. If you are a service provider, you can post a series of images to help convey your brand and value proposition. However, when you can really brag about whether you have physical products and a good Instagram marketing strategy, it will definitely help increase sales and profits.

Instagram Marketing

Just like any other social network, good results come from the steady increase in your followers. The more people connect with your posts and brand, the more potential audience you will have for each post.

Instagram and Instagram ads give you the opportunity to connect with people in your niche in a fun and visual way. It is easy to use if you have a smartphone. Take a photo, upload it, and your followers will see and interact with it.

Submit a call to action

The biggest mistake marketers make is posting things online without having to take action. Set a goal for each post and use the goal to create a call to action, eg “Register now” or “Buy now”.

Use Analytics

Analytics on Instagram let your business know how your various campaigns are performing. You need to transfer to a business account to access the tools. The tools will help you understand how your followers interact with your content so you can get better results.

Not everyone uses Instagram, so take advantage of every post with cross-sharing on Facebook, Twitter, Tumblr, Pinterest, etc. Also, don’t forget to invite people to follow you on Instagram.

It might seem tempting to buy Instagram followers and have bots auto-comment, like posts and Instagrammers auto-following in your niche. Using Instagram bots makes it look like you have a lot of followers and comments – often within hours or days.

For example, an Instagram bot might comment “Awesome!” On any post with a hashtag you’ve selected and follow the label.

The problem with Instagram bots is that they are not real. They are robots. You are not organically growing your following with people who are genuinely interested in your service or product and you might forget to share.

Many Instagram users are wise to Instagram bots and do not follow anyone who leaves a one-word comment on their posts. If they start to notice that you are using bots, they may react negatively to your brand and get other users to join in as well.

Instagram has disabled a large number of third-party automation websites and apps such as Instagress and PeerBoost for violating community guidelines and terms of use, so using bots can put your account at risk.

Bots can also leave nonsensical comments and can be quite insensitive, such as “So cool!” In a tragic post. Bots don’t understand the context of the conversation, they simply add comments based on a hashtag.

  1. Buying Instagram followers is a big scam

It can be tempting to quickly increase your numbers by buying Instagram followers, especially when you see how cheap they are — sites like Buzzoid charge $3 per 100 followers.

Well, first: if you buy Instagram Followers, you are in conflict with Instagram’s Terms of Use.

Instagram monitors fake followers and deletes their accounts, so you will likely end up losing paid followers and your Instagram account may suffer.

Other issues with buying Instagram followers include:

• Do not increase engagement because bots do not interact with your content.

• It destroys your brand reputation as your audience sees that you have a large number of followers but limited engagement.

There is no easy way to grow your Instagram followers. If you take shortcuts, you risk that Instagram will ban you and ruin your reputation.

Do not make it too much

Choose twice, day and night, and see when most of your engagement happens. Then, steadily add posts or reduce your engagement if you’re getting less engagement.

Instagram Stories

Instagram Stories allow businesses to interact with their customers and prospects by creating a series of photos to tell a story. Every story you create should enhance your brand and make your value proposition clear.

The important thing to remember about Instagram Stories is that they are not eternal. Photos and videos only stay in your feed for 24 hours, then disappear. Instagram Stories can be used to increase brand awareness, get more subscribers, and generate sales. Post your stories at a time you know is popular with users, to make the most of the 24-hour cycle.

Instagram has over 800 million monthly active users and its popularity continues to rise as smartphone cameras get better at capturing higher-quality photos and videos. To learn more about this power of social media and get more tips for gaining Instagram followers, download my Free Instagram Marketing Guide at

Kate

Kate Johnson is a content writer, who has worked for various websites. She is also a college graduate who has a B.A in Journalism.

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