E-commerce dominates most industries, and packaging is a critical factor in the growth of certain online businesses.
With packaging, e-commerce will ensure safe product delivery and better customer service.
What is Custom Packaging?
Custom packaging is popular among e-commerce companies. Custom product packaging guarantees that no one can determine the contents of a package from the packaging used when it is delivered.
It also limits what’s inside the package. However, it also determines which merchant, individual, or company sent the package.
What Exactly Does Custom Packaging Look Like?
Packaging can be a mailer box, retail box, or shipping box.
Boxes are generally plain and usually contain solid colors such as white, natural kraft, or any unique, low-impact color.
It’s also important to remember that overly generic packaging can make it more visible than intended.
Many companies have packaging with packing tape printed with a message.
It makes your package look small and insignificant while blending in with other packages it is likely to be shipped with.
What Does Custom Product Packaging Do?
The purpose of custom packaging is to allow customers to buy what they want and have it delivered without anyone other than the business or customer knowing what the item is.
Your initial thought may have led you to adult-oriented products. But, many other items are shipped discreetly.
In some cases, luxury items are packed in custom rigid boxes to avoid the possibility of theft.
Products with political content are often packaged in custom packages to protect them from destruction by those who hold different beliefs.
In addition, medical and pharmaceutical devices also come in generic shipping packaging to avoid theft and prevent customer inconvenience.
Product shipping in corrugated packaging is a good option for any business that wants to protect the privacy of its customers.
The Unboxing Experience of Custom Packaging
The unboxing experience becomes much more valuable when the packaging is discreet.
Ultimately, online businesses depend on the unboxing experience to create customer testimonials and increase sales.
But how do you design an unboxing experience using the box to mix?
Explore the printed interior designs to create a thrilling and immersive opening experience while looking inside.
You can also include custom tissue papers and box inserts to enhance the quality of your package.
The contrast between the simple box and the captivating interior can create the foundation for an unforgettable unboxing experience.
Communication Through Custom Packaging
Custom packaging offers opportunities to strengthen customer relationships.
Using a custom packaging method for your products will show that you can understand your customers’ needs and eliminate any theft causes.
Make Sure You Let Everyone Know Your Intentions
You may consider adding a promotional insert to inform customers that you have used custom packaging to ship your products or provide them as-is on your site alongside products that can be shipped in custom packaging.
This helps avoid confusion about the brand’s quality in terms of packaging. This also helps ensure that your customers know why your package might have an unadorned exterior.
Implementation of Custom Packaging
Many challenges arise when incorporating custom packaging into your supply chain and order fulfillment process.
If you’re an international e-commerce business, you’re likely to encounter warehousing and customs clearance issues that require customization if your packaging doesn’t meet the requirements.
Check that your packaging complies with the requirements and regulations of the markets in which you operate to ensure that your custom packaging can be delivered without problems.
Finally, more time must be spent on packaging preparation rather than packaging implementation in the supply chain.
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